Online Marketing Agency Charlottesville Services

Online Marketing Agency Charlottesville is a full service integrated digital marketing agency that exists to provide opportunities for everyone we encounter. We are a business minded organization that uses a data-driven approach to designing and optimizing the ideal digital marketing mix for each client. As a full service agency we offer sophisticated search marketing strategies, social media, content marketing, analytics, email marketing strategy, consulting services, and more. No matter what the marketing mix, our goal is to always achieve and exceed the goals and metrics we collectively set.

Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) is one of the most important fundamental elements to any successful digital marketing campaign and the best long term investment in driving quality traffic to a brand’s web pages. Today’s SEO is a tricky game only navigated successfully by top experts and thought leaders with the ability to stay on the cutting edge of technology and algorithm updates.

IMI’s SEO solutions team is comprised of world renowned experts that drive our own methodology as well as the search marketing industry as a whole. Our search engine optimization consultants include thought leaders who keynote at conferences worldwide due to IMI’s innovation and technical expertise in the space. We apply this knowledge to every SEO campaign we touch, and have generated exceptional results for clients worldwide. That is what makes us one of the best SEO companies out there!

Social Media Marketing Services

Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. Social media marketing management is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. IMI has a proven team of social media experts and thought leaders that will take you through a step-by-step process to ensure that your social media marketing campaign meets its objectives.

We begin all social media marketing campaigns by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery and data analysis, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.

Pay Per Click (PPC) Marketing Management Services

SEM is a vital element for the digital mix as it relates to paid search and social media ads. As with all search, SEM is constantly changing. Our team is Google Adwords and Analytics certified and up-to-date on the latest optimization techniques to help you achieve your objectives through integrating paid search into your digital marketing mix.

Pay per click (PPC) advertising delivers targeted traffic and conversions and will yield results faster than organic search engine optimization. Successful PPC marketing programs offer incredible revenue and brand-building opportunities. However, without a thorough understanding of how PPC advertising works, it is very easy to mismanage valuable advertising budgets. That’s where IMI’s PPC management team comes in!

Online Display Advertising & Media Buying Services

Online Marketing Agency Charlottesville designs and executes online display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the IMI Display Advertising team uses our unique strategic methodologies to identify the most effective combination of websites and ad networks to accomplish your online marketing goals. Once identified, IMI’s display advertising team leads extensive negotiations to obtain the best pricing possible, ensuring that client ROI objectives are achieved throughout the buying process.

With our services, you will receive all of the resources you need to take your display advertising campaigns from concept to implementation including creative designers, ad copy and messaging specialists, and multi-channel attribution analytics experts. Our analytics and technology platforms help us track every penny you spend on display ads in order to meet and exceed your return on ad spend goals.

Data Science Consulting & Analytics Services

Everyone is talking about Big Data. At IMI we believe in Good Data. What good is a lot of information without the ability to tell a story and gain actionable insights for more intelligent marketing and business decisions? Regardless of the type of analytics platform you are using, the value is in the ability to glean the right information at the right time and use it to improve ROI.

All of our client analytics consulting campaigns start with a vigorous analysis of the data. Our data scientists take the raw data and extract tangible insights to help build measurable and attainable objectives. Although their skills are based in analytics, math, statistics, engineering and science, they are able to use the data to tell a story that can be easily understood by anyone. Our data science analysis impacts how our other teams plan their campaigns including Search, Social, and Display.

Website Design & Development Services

The foundation of any successful digital marketing campaign lies in the ability to convert traffic into conversions. Driving traffic to well-optimized websites and landing pages is the first step towards channeling leads through the conversion funnel. The best websites include a unique blend of creative design and conversion rate optimization best practices. This applies to both B2B and B2C websites and is critical for generating a positive return on ad spend and properly communicating your brand message.

IMI’s website Design and Development department has decades of combined experience creating websites of all kinds. We have the ability to produce custom websites using the latest technology or work hand in hand with your development team to improve existing platforms. Contact us today and let us perform a complimentary audit of your important web assets.

Conversion Rate Optimization (CRO) Services

The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization (CRO) comes down to testing your web pages’ ability to foster the desired action you need your users to take. That conversion could be a registration form fill, an email capture, white paper download, or online sale. Regardless of the goal, you won’t know how well pages are performing without testing services.

Our CRO team has the experience and technology to build pages that will convert, as well as to perform website audits on existing pages and provide continual testing. Never assume just because you think a page looks good that it is converting. Let the data show you what is working and what isn’t. Contact us today to learn more and benefit from a free audit of your existing website

Email Marketing Strategies & Services

A strong email marketing program is a core component of any successful digital marketing strategy. It’s critical to have an integrated approach across channels to engage customers at various points in the customer life cycle. Email marketing is one of the best ways to target your audience with a timely, personalized message and an excellent way to track customer response.

IMI offers full email services to completely design and implement your entire email marketing strategy or we can collaborate with your internal marketing and content teams for optimal results. Online Marketing Agency Charlottesville can work with your existing email platforms or host and manage your campaigns on our enterprise email marketing platform.